Privacy Policy
Privacy Policy
1. Who We Are
The Mud House ("we", "us", "our") is a ceramics studio and workshop provider based in the United Kingdom, operating at www.themudhouse.co.uk. We are the data controller for all personal information collected through this website.For any privacy-related questions, please contact us at: hello@themudhouse.co.uk
2. What Information We Collect
When you book a class or workshop, or get in touch with us, we may collect the following personal information:
Name – so we know who is attending our classes
Email address – to send booking confirmations, reminders, and updates
Booking details – the class or workshop you have booked, date, and time
Payment information – processed securely via our payment provider (see Section 5). We do not store your card details directly. We also collect non-personal technical data automatically when you visit our website, including your IP address, browser type, and pages visited (see Section 5 on Google Analytics).
3. Why We Collect Your Information
We use your personal data for the following purposes and legal bases under UK GDPR:
To process and manage your workshop bookings – this is necessary to fulfil our contract with you (Article 6(1)(b) UK GDPR)
To send booking confirmations, reminders, and class-related updates – necessary for our contract with you
To send you occasional news, offers, and updates about The Mud House – based on your consent, where you have opted in (Article 6(1)(a) UK GDPR). You can withdraw this consent at any time.
To improve our website and understand how visitors use it – based on our legitimate interests in running and improving our business (Article 6(1)(f) UK GDPR)
To comply with legal obligations, such as keeping financial records (Article 6(1)(c) UK GDPR)
4. How Long We Keep Your Data
We retain your personal information only for as long as necessary:
Booking and payment records – kept for 7 years to comply with HMRC financial record-keeping requirements
Marketing contact preferences – kept until you unsubscribe or ask us to delete your information
Website analytics data – retained according to Google Analytics default retention settings (up to 26 months)
5. Third Parties We Share Data With
We use a small number of trusted third-party services to operate our website and bookings. These are:
Google Analytics
We use Google Analytics to understand how visitors use our website. This collects anonymised data about your visit (pages viewed, time spent, general location). Google may transfer this data outside the UK/EEA. You can opt out of Google Analytics tracking by installing the Google Analytics opt-out browser add-on. For more information, see Google's Privacy Policy.
Email Marketing (Mailchimp or similar)
If you have opted in to our mailing list, your name and email address are stored with our email marketing provider. They process this data on our behalf and are not permitted to use it for their own purposes. You can unsubscribe at any time using the link at the bottom of any of our emails.Meta / Instagram Pixel
Our website uses the Meta Pixel, which allows us to measure the effectiveness of our advertising on Facebook and Instagram. This may collect information about your visit and link it to your Facebook/Instagram account if you are logged in. You can manage your ad preferences via Facebook's Ad Settings. For more information, see Meta's Privacy Policy.
Payment Processing
Payments are handled by our secure payment provider. We do not store your full card details on our systems. Please refer to your payment provider's own privacy policy for details of how they handle your payment data.We do not sell, rent, or trade your personal information to any third parties for their own marketing purposes.
6. Cookies
Our website uses cookies — small text files stored on your device — to help the site function and to analyse how it is used. The main cookies we use are:
Essential cookies – required for the website to work (e.g. session management)
Analytics cookies – Google Analytics cookies to understand website usage
Marketing cookies – Meta Pixel cookies to measure ad performance
When you first visit our website, you will be asked to consent to non-essential cookies. You can change your cookie preferences at any time via [your cookie settings link].
7. Your Rights Under UK GDPR
As a UK resident, you have the following rights regarding your personal data:
Right of access – you can request a copy of the personal data we hold about you
Right to rectification – you can ask us to correct any inaccurate information
Right to erasure – you can ask us to delete your personal data, subject to legal retention obligations
Right to restrict processing – you can ask us to limit how we use your data
Right to data portability – you can request your data in a machine-readable format
Right to object – you can object to our use of your data for marketing or legitimate interests purposes
Right to withdraw consent – where we rely on consent, you can withdraw it at any time without affecting the lawfulness of previous processingTo exercise any of these rights, please email us at [your email address]. We will respond within one calendar month.If you are not satisfied with our response, you have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.
8. Data Security
We take the security of your personal data seriously. We use appropriate technical and organisational measures to protect your information against unauthorised access, loss, or disclosure. All data is transmitted over encrypted connections (HTTPS).
9. Changes to This Policy
We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. We will post any updates on this page with a revised "last updated" date. We encourage you to review this page periodically.
10. Contact Us
If you have any questions about this privacy policy or how we handle your personal data, please contact us:
Email: hello@themudhouse.co.uk
Website: www.themudhouse.co.uk
Address: 82 Preston Road, Brighton, BN1 6AE